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Date: August 21, 2002
I/OMagic's Newest Product Offering Moves Company Into Movie
and Video Storage Arena
Initial Orders Exceed $2.5 Million in Revenue within the
First Thirty Days
SANTA ANA, Calif.--(BUSINESS WIRE)--Aug. 21, 2002--I/OMagic
Corporation (OTCBB: IOMC - News), a leading developer and
marketer of optical storage, digital entertainment, multimedia
and computer input devices, revealed the Company's newest
technology platform today -- the DVD+RW/+R drive -- a technological
step-up from a CD-RW drive. I/OMagic, already a dominant
player in the data storage market, also announced that
in the first thirty days of its release, orders in excess
of $2.5 million have been received from four of its top
customers. ADVERTISEMENT
"The DVD+RW/+R drive is a logical extension to our
optical storage offering. It opens the door for consumers
to easily store movies and videos, an improvement to the
typical applications of storing data, audio and photos
on a CD-RW drive," said Tony Andrews, vice president
of Engineering and Product Development.
"The DVD+RW/+R drive complements our current offering
yet increases the Company's optical storage average selling
price from sub-$100 (typically for CD-RW drives) to sub-$400
(for DVD+RW/+R drives) -- a 400 percent increase per retail
register ring," Andrews continued.
I/OMagic's new DVD+RW/+R drive is an external USB 2.0
DVD+Re-Writable drive with 4.7 GB of storage space. These
second generation drives are the most effective way to
store data per megabyte, they give users the option to
back-up and archive huge amounts of data at about 6.7 times
the capacity per disc. This technology platform also allows
users to create DVDs that are compatible with a majority
of home DVD players. Consumers will also be able to easily
create home movies, photo discs or music CDs, as well as
have the ability to watch their favorite DVDs on their
computer. The drive writes DVD+RW at 2.4X, DVD+R at 2.4X
and CD-RW at a rate of 12X10X32X speeds.
"The combination of features these drives provide
are a convenient `all-in-one' solution for consumers," Andrews
continued. "Early response has been tremendous, as
the Company sold out of its first production run of the
I/OMagic DVD+RW/+R drive."
I/OMagic Corporation is a member of DVD+RW alliance. The
alliance is a voluntary group of industry-leading personal
computing manufacturers, optical storage and electronics
manufacturers who promote the universally compatible, rewritable
DVD+RW format that enables true convergence between personal
computing and consumer electronics products.
For more product information, visit www.iomagic.com.
About I/OMagic
I/OMagic develops and markets optical storage, digital
entertainment, multimedia and computer input devices. Business
units include: Optical Storage (CD-ROM, CD-RW drives & media,
DVD-ROM & DVD+RW/+R drives) Digital Entertainment (MP3
Jukebox, MP3 portable players, Digital Web Cameras & LCD
Flat Panel TV Monitors), Multimedia (audio cards, video
display cards & personal video recorder cards) and
Input/Output Devices (modems, keyboards, mice, floppy drives,
floppy diskettes and other peripheral accessories). The
Company sells its many products, under three brand names
-- I/OMagic, Hi-Val & Digital Research Technologies
-- through nationally and internationally recognized computer
retail outlets, such as Best Buy, Circuit City, CompUSA,
Costco, Office Depot, OfficeMax, Radio Shack U.S. and Future
Shop of Canada. For more information, please visit the
I/OMagic web site at www.iomagic.com.
Forward-looking statements in this release are made pursuant
to the safe harbor provisions of the Private Securities
Litigation Act of 1995. Investors are cautioned that such
forward-looking statements involve risks and uncertainties
including, but not limited to, dependence on the PC and
consumer electronics industries and on product lines based
on new technologies; foundry capacity, availability and
reliability; competition and pricing pressures; and other
risks detailed from time to time in the company's periodic
reports filed with the Securities and Exchange Commission.
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