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Date: October 22, 2002
Philips introduces world's first DVD+R/+RW digital video
recorder reference design
Total solution enables DVD player manufacturers to introduce
consumer DVD recorders at the January 2003 CES Show
Eindhoven, The Netherlands, 22 October 2002 - Royal Philips
Electronics (NYSE: PHG, AEX: PHI) today announced the launch
of the world's first DVD+R/+RW reference design, which
will enable DVD player manufacturers to introduce consumer
electronics DVD+R/+RW recorders against competitive price
points, quickly opening up the large volume market. The
design is based upon the Nexperia™ system solutions,
and comprises the pnx7100 MPEG2 Audio Video Graphics CODEC
announced in May 2002 and Philips' VAE8020 DVD+R/+RW video
recorder engine. Philips' solution is industry proven and
will comply in every way to the DVD+R/+RW standard.
"The DVD+RW format has the opportunity to penetrate
the consumer electronics and PC markets rapidly. With the
backing of major manufacturers in both arenas, rewriteable
DVDs offer a true bridge between consumer electronics and
PC electronics, unlocking the potential of both multimedia
architectures," said Paul O'Donovan, Senior Analyst
at Gartner Dataquest. The key to penetrating the consumer
electronics market is both price and ease of use. Philips'
DVD+R/+RW reference design offers consumers both qualities
through simply adding a recording button to the well-known
DVD player interface and keeping costs at consumer levels.
"Philips' semiconductor division is the number one
in DVD+R/+RW recorder chips. We were the first to market
- every DVD+RW in the world today is shipping with Nexperia
- And now we are the first company to offer a complete
reference design for DVD+R/+RW digital video recorders," said
Jeroen Keunen, head of consumer and multimedia at Philips
Semiconductors in Asia Pacific. "Due to the highest
level of integration, our unique solution will enable DVD
manufacturers to quickly participate in the fast-growing
consumer DVD Recording market. Time to market is of the
utmost importance and our solution will enable our customers
to demonstrate their DVD+R/+RW Digital Video Recorders
at the January 2003 CES Show in Las Vegas."
The DVD+RW software stack is under development together
with leading members of the DVD+RW alliance, guaranteeing
compliance to the DVD+R/+RW industry standard. DVD+R/+RW
is the de-facto standard for DVD recording, developed and
supported by leading companies in the PC and consumer electronics
industry - including HP, Dell, Microsoft, Sony, Thomson
and Philips. DVD+R/+RW is designed with end-user requirements
in mind, offering unique features like highest picture
quality (based upon variable bit rate technology), editing
on disk and instant usability (no formatting or finalisation
is required). DVD+R/+RW is the rewriteable format that
provides superior compatibility with existing DVD-Video
players and DVD-ROM drives.
The main building blocks that make up the reference design
are the pnx7100 and the VAE8020. The pnx7100 chip demonstrates
high quality MPEG2 encoding, decoding and transcoding
capabilities and includes a high performance MIPS CPU
core, which is based on the NexperiaTM platform. The
encoder function on the pnx7100 includes a video-input
processor, a video encoder, an audio encoder, an IEEE
1394 interface and a software multiplexer. The pnx7100
is prepared for digital rights management.
The VAE8020 is the second-generation of the industry's
first dedicated DVD+RW video recorder engine and the central
component to be used as the main building block in consumer
electronics DVD+R/+RW video recorders. The engine consists
of a DVD+RW mechanism with dual laser optical pick-up unit,
a tray loader with fan unit and a PCB containing all the
electronics for module control and channel encoding/decoding.
It is also capable of reading/writing DVD+R write-once
media.
The reference design is currently available to selected
customers. Volume production is scheduled for Q2 2003.
About Philips
Royal Philips Electronics of the Netherlands is one of
the world's biggest electronics companies and Europe's
largest, with sales of EUR 32.3 billion in 2001. It is
a global leader in color television sets, lighting, electric
shavers, medical diagnostic imaging and patient monitoring,
and one-chip TV products. Its 184,000 employees in more
than 60 countries are active in the areas of lighting,
consumer electronics, domestic appliances, components,
semiconductors, and medical systems. Philips is quoted
on the NYSE (symbol: PHG), London, Frankfurt, Amsterdam
and other stock exchanges. News from Philips is located
at www.semiconductors.philips.com.
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