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Date: November 18, 2002
Verbatim First to Launch 4x DVD+R Write-once Media
New Discs Cut Recording Time for 4.7GB DVD+R Disc to About
15 Minutes
CHARLOTTE, NC (November 18, 2002) - With today's announcement
of 4x-speed DataLifePlus® 4.7GB DVD+R media, VerbatimÒ Corporation
becomes the first media manufacturer to offer DVD+R that
supports 1x, 2.4x and 4x write speeds. At 4x speed (44
megabits per second or about 36x CD-R performance), a 4.7GB
DVD+R disc can be filled to capacity in about 15 minutes.
Verbatim has already provided its new media to major drive
manufacturers and will coordinate media shipping with the
arrival of the first drives that support the new 4x DVD+R
speeds. The drives are expected to be available in December.
Recognized worldwide for its research and development
strength, Verbatim has an unmatched history of being first
with the industry's fastest optical media while maintaining
its reputation for providing the highest levels of reliability
and durability. The key component in achieving 4x speed
DVD+R media is DYN-AZO technology, a proprietary recording
layer technology developed by Verbatim's parent company,
Mitsubishi® Chemical Corporation (MCC). By using the
proven dye technology incorporated in its 2.4x DVD+R media
as the platform for the new, more sensitive DYN AZO technology,
Verbatim engineers not only achieved 4x +R write speed,
they ensured that the new media will sustain 1x and 2.4x
recording compatibility.
"Verbatim works directly with leading drive manufacturers
to co-develop next-generation DVD+R/+RW solutions," said
Tim Clatterbuck, Verbatim's director of optical storage
marketing. "These co-development efforts and MCC's
extensive R&D capabilities have helped Verbatim strengthen
its reputation for being first with new disc technologies.
Our customers benefit because we've already provided 4x
+R drive manufacturers with Verbatim 4x +R media for testing
and certification."
For consumers, the 4x write speed means they can save
a tremendous amount of time because they'll be cutting
their recording time substantially. Consumers will also
benefit from the broad compatibility of the DVD+R format.
Data and video recorded to Verbatim DVD+R discs can be
read by the vast majority of DVD set top players and computer
DVD-ROM drives in use today.
Broad compatibility, a low storage cost and high-speed
recording make the discs ideal for sharing computer data,
home videos, photos, and music. With write-once security,
Gigabytes of capacity, and a 100-year data life, Verbatim
DVD+R media is also an excellent storage solution for data
backups and archiving of personal memories.
The demand for DVD media is being driven by increased
sales of recordable drives. Research firm IDC projects
that worldwide DVD media sales will climb from 50 million
discs in 2002 to nearly 150 million in 2004. Since making
its debut last February, DVD+R continues to claim a growing
share of the DVD media market. With the availability of
4x DVD+R media, that share is expected to increase even
faster.
Verbatim and its parent company, MitsubishiÒ Chemical
Company, are original members of the DVD+RW Alliance that
developed the DVD+RW format. Verbatim was the first to
offer ReWriteable and Write-Once media for the DVD+RW and
DVD+R formats.
Availability
Verbatim DataLifePlus 4x DVD+R media will be available
in December through authorized resellers and the Verbatim
web site. The new media will be packaged in jewel cases,
multi-packs and spindles. Blank inkjet printable surface
discs will also be available. Verbatim backs the quality
of its complete line of DataLifePlus DVD media with a
lifetime warranty.
About Verbatim
Verbatim Corporation, a Mitsubishi® Chemical Company,
is currently the only firm in the world that designs, develops
and manufactures high-performance, high-quality CD-Recordable,
CD-
ReWriteable, DVD-Recordable and ReWriteable DVD media products,
and a complete family of 3.5-inch and 5.25-inch MO media,
as well as magnetic media and imaging products. For complete
information on Verbatim's new DVD media contact Verbatim
at 1200 W.T. Harris Boulevard, Charlotte, NC 28262, (800)
421-4188, FAX (704) 547-6609; or visit the company's web
site at www.verbatim.com
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